It’s a land grab not unlike the scurry to secure domain names or mobile-phone spectrum during the dotcom years. It’s attracted the attention of mathematicians, entrepreneurs and corporate giants and could change the way companies market themselves. It’s called phone names.
What’s in a name? Plenty if you are a smaller operator seeking ways to get potential customers to remember who you are and where to find you, writes Mark Fenton-Jones. In Queensland, Southport car financier Paul Byres attributes the clever use of a phone number to increasing his business fourfold in less than a year
MUCH has been made of the role the phone can play as a marketing tool. From text messaging to special offers delivered by wireless technology, the marketing community has been heralding the coming of age of the phone.
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